Technical Recruiting Is Broken
On my LinkedIn profile, I explicitly list what I'm looking for in a position to help receive more targeted, relevant messages.
Unfortunately, this is assuming that most recruiters actually read my profile. If they did, I wouldn't get emails like this.
I explicitly list what I don't want, yet still, get tons of recruiter spam. Why is this?
Buying Vs. Selling
Hiring is becoming increasingly more difficult, especially in a place with a limited talent pool and the lowest unemployment rate in the nation (2.4%). This leads to companies outsourcing or supplementing hiring by working with third parties.
The bottom line is: the people you're trying to recruit already have a job. The focus needs to be on selling them the position. Let's take a look at some examples. What kind of subject line works best?
What does that even mean? Is that an engineer?
Okay, that's a bit better.
This one really got my attention 😂
Good recruiters focus on building relationships versus solving an immediate need. I'm not actively looking for a new position right now, but I might be in the future. When a recruiter leaves a positive impression, I'm more likely to return to them when the timing is right.
Rather than dwell on the negatives, I'd like to take this opportunity to highlight some positive messages I've received from recruiters and CEOs.
- He creates a personal connection by reference my writing he's read
- He compliments me on my skill sets
- He asks to learn about me instead of plugging a specific job
- She captures my attention with a great subject line
- She read my profile to see that I'm into music
- She understands the benefits I'm looking for by reading my blog
- She offers to connect me with a developer
What can recruiters do to fix technical recruiting?
- Make genuine, personal connections
- Focus on building relationships more than solving immediate needs
- Do your research on candidates (look at their website, read their blog, etc)
What can recruitees do?
- Just because there are bad recruiters out there does not mean they're all bad - acknowledge and support those who recruit well and develop relationships
- Clearly state what you're looking for and what you don't want
- No false advertising - be able to speak to everything on your resume and LinkedIn